• Activities
• Dogear (a book marking del.icio.us style system)
• Communities
• Profiles
• Blogs (well we all love blogs these days don’t we)

The aim of these Web 2.0 components is to help experts connect and collaborate within an organisation.

Some people are claiming IBM are just trying to cash in on the current Social Networking trend, others are going as far as to proclaim “The Death of Social Networking” [1] as if big businesses are doing it, then surely it’s not cool anymore.

Now I’ve worked on a large corporate Intranet system in my previous job and now work developing a social networking website [2]. I believe Intranets are often undervalued by many corporations, not only do they have the potential to affectively catalogue and distribute large amounts of business information but if included with custom web applications they can also streamline/replace clunky manual systems that exist in many establishments.

If IBM manages to deliver a product that successfully merges web 2.0 style collaborative social networks with traditional business Intranets, then you have a situation where the Intranet is potentially the core of the business and where huge amounts of communication and collaboration are done using it. If done correctly these new Intranets will give employees the same feel good factor associated with a social-networking/online-communities and they will also benefit the company through increased productivity, communication and shared information.

For those of you not so convinced look at it this way, if this system provided facilities that meant you could cut the amount of boring meeting you have to attend in half wouldn’t you be interesting in trying it?

# Pete Graham

[1] I will be discussing “the death of social networking websites” later this week as I feel its worthy of a complete blog entry

[2] I work developing phuser.com the official description for phuser is “the antidote to social networking websites”

• Become a Buddhist Monk
• Had a Sex change
• Been training to be an astronaut
• Been cryogenically frozen

What I have been doing is working for Bluefire systems on Phuser.com a new and innovative mobile/social networking website.

I didn’t managed to write a blog yesterday because we launched the Beta version of phuser and I was very busy with that. What we now need is people to trial the site so if your interested then go to the phuser homepage and request an invite.

One of the things that I shall be covering on this blog is how the launch and development of phuser is progressing.

My colleague bearded Internet Entrepeneur George Black is also running his own blog covering the phuser launch from a different perspective, check it out!

# Pete Graham